WORD

Letting go of catchphrases

Canadian author and writing instructor Crawford Kilian urges web and blog writers to avoid 'buzzwords' (oops, just used one!).

"And while I don't expect uniformly brilliant and original writing on blogs and other sites, I would be a happy inquisitor if people would only avoid some unfortunate words and phrases. If you go to Buzzwords, you'll find a highly therapeutic array of terms to avoid."

I would add to this what I call the 'clutch of the catchphrase'. Number one on my most despised catchphrase list is the "how cool is [item du jour]/that?". Dear writer: avoid at all costs.

The key to avoiding such desperate measures as the buzzword or catchphrase is creativity and intelligence in writing. Kilian's Crofsblogs offers a wealth of resources and wisdom for people who wish to express themselves with originality and style.

link: Buzzwords to avoid
- found at crofsblogs